A 360 digital and print campaign of the launch of the New Look AW21 range.
The objective is to captivate customers with the new season, showcasing must-have products in an inspiring and exciting way.
Make it stand out.
Creating animated Instagram Stories helps grab the audience's attention and stop them from swiping past the story.
Viewers are much more likely to stop and watch when a flashy, moving animation catches their eye.
The palette of orange and beige creates a muted and grounding backdrop for the autumn range.
The banner features a simple and clear call to action.