MAC Brand Guidelines

The MAC Clinical Research Brand Guidelines have been developed to help MAC communicate across a spectrum of applicable media and materials. Consistent implementation of these guidelines is vital to protecting the company’s identity and reputation. 

The new brand elements that I introduced included the Calibri and Montserrat font family, chosen due to its accessibility across both online and offline media.  We also introduced a new suite of icons to deliver certain information stylishly and concisely. These were just a few key elements we enhanced along with an updated colour palette and photo library. To view, please click here.