The Saucy Fish Co.
Working with Manchester based advertising firm, Kin & Karta Create, we were asked to produce a fifteen second animation. This was to promote The Saucy Fish Co.’s new coated fish range.
To do this I wanted to build a relationship between the audience and the products. Inspired by the statistic “eighty-six percent of young professionals prefer to engage with content relevant to their lives” and “one in four relationships being through dating applications” Forbes 2019. I decided to create a character and story of a fish who finds his perfect coated product match.
The 15 Second animation created using Adobe After Effects to showcase the new coated range.
I created a fish with realistic nods to a cod fish with cartoon elements to keep it playful. I then experimented with colours approved in the company brand guidelines until I had one that best embodied the companies style.
The fish characters range of expressions and emotions throughout the 15 second animation.
I created the logo animation to reveal with a wave of sauce and abstract splashes of colour used throughout the product branding.